DIPLOMA IN WEB DESIGNING AND DIGITAL MARKETING - Contents
DIPLOMA IN WEB DESIGNING AND DIGITAL MARKETING
DIPLOMA IN WEB DESIGNING AND DIGITAL MARKETING
DIPLOMA IN WEB DESIGNING AND DIGITAL MARKETING
Diploma in Web Designing and Digital Marketing equips students with essential skills in creating visually appealing, user-friendly websites and executing effective online marketing strategies. The course covers topics like HTML, CSS, SEO, social media marketing, and analytics, preparing learners for careers in the digital space.
Module 1
DIPLOMA IN WEB DESIGNING
HTML 5 is the latest version of the Hypertext Markup Language, used to structure and present content on the web. It introduces new elements, APIs, and multimedia support, enhancing the creation of interactive, responsive, and mobile-friendly websites without relying on external plugins.
Module 2
CSS 3 is the latest evolution of Cascading Style Sheets, used to style and format web pages. It introduces new features like animations, transitions, rounded corners, and responsive design capabilities, enabling developers to create visually appealing and dynamic web layouts with ease.
Module 3
JavaScript is a versatile programming language that enables dynamic content, interactivity, and functionality on websites. It allows developers to create features like form validations, animations, and real-time updates, enhancing user experience and enabling rich web applications.
Module 4
JQuery is a fast, lightweight JavaScript library that simplifies coding by providing easy-to-use methods for tasks like event handling, animations, DOM manipulation, and AJAX requests. It enhances cross-browser compatibility, allowing developers to write less code for complex functionality.
Module 5
Bootstrap is a popular open-source front-end framework that helps developers create responsive, mobile-first websites quickly. It offers pre-designed HTML, CSS, and JavaScript components, such as navigation bars, buttons, and grids, simplifying the process of building modern, consistent web designs.
Module 10
WORDPRESS
WordPress is a popular open-source content management system (CMS) that enables users to create and manage websites easily. It offers a user-friendly interface, customizable themes, and plugins for added functionality. WordPress powers a wide range of websites, from blogs to e-commerce platforms.
Module 6
SEO (Search Engine Optimization)
SEO, or Search Engine Optimization, is the practice of enhancing a website’s visibility in search engine results. It involves optimizing content, keywords, and technical elements to improve organic traffic, ensuring that users find relevant information easily, ultimately leading to higher engagement and conversions.
Module 6
SMO (Social Media Optimization)
SMO, or Social Media Optimization, involves enhancing a brand’s presence and engagement on social media platforms. This strategy includes creating shareable content, optimizing profiles, and fostering interactions to increase visibility, attract followers, and drive traffic to websites, ultimately strengthening online community and brand loyalty.
Module 6
SMM, or Social Media Marketing, focuses on promoting products or services through social media platforms to engage and grow audiences. Email marketing complements this by using targeted emails to reach customers directly, fostering relationships and encouraging conversions through personalized content and offers. Together, they enhance brand visibility and customer loyalty.
Module 6
GOOGLE ADWARDS AND ANALYTICS
Google AdWords, now known as Google Ads, is an advertising platform that allows businesses to create targeted ads on Google’s search engine and display network. Google Analytics tracks website performance and user behavior, providing insights that help optimize marketing strategies and improve ROI by analyzing traffic and engagement metrics.
Module 6
GRAPHICS DESIGNING, VIDEO CREATION & YOUTUBE MARKETING
Graphic designing involves creating visual content to communicate messages effectively, using tools like typography and imagery. Video creation encompasses producing engaging video content for various platforms. YouTube marketing leverages this content to reach audiences, enhance brand visibility, and drive engagement through targeted video strategies and SEO techniques on the platform.
