DIGITAL MARKETING - Contents
Digital-Marketing
WORDPRESS
Digital-Marketing training in west delhi
Introduction & Installation
- What is WordPress
- What is CMS
- Features of WordPress
- Downloading WordPress
- How to upload your site to a local/hosting server
- Installing WordPress on your Web Space
WordPress Themes
- Managing WordPress themes, customization
- Free vs premium WordPress themes
Configuring WordPress Setup Options
- General Settings
- Privacy settings
- Reading settings
- Writing Settings
- Discussion Settings
- Permalink settings
- WordPress for a website or a Blog
Adding Contents in WordPress
- Creating Content: Posts vs. Pages
- Uploading images, audio , videos
- Image Formatting
- Managing the Media Library
- Adding Video to your website
- Adding Audio
- Using Categories
- Using Tags
- Managing User Comments
WordPress Plugins
- What is WordPress Plugin?
- Where to find WordPress Plugins
- Downloading and installing plugins
- Activating Plugins
MENUS
- Installing horizontal navigation
- Using Dropdown navigation
WordPress Administrator
- Managing WordPress users
- Creating multiple users
- WordPress User Roles
SocialMedia for WordPress
- Role of Social Media on WordPress website
- Adding Facebook and twitter
Creating E-Commerce Website on WordPress
- Installing and managing WooCommerce plugin
- Installing and managing WooCommerce themes
- Using a theme builder to modify your WooCommerce Theme
WordPress Security
- Security and common basic attacks
- Protecting your WordPress website
- Two factor authentication
Additional Plugins in WordPress
- Header footer builder
- WhatsApp and call buttons
- Starter templates
- Pop up builder
Additional Plugins in WordPress
- Header footer builder
- WhatsApp and call buttons
- Starter templates
- Pop up builder
HTML
Digital-Marketing training in west delhi
Introduction
- Understanding the Concept of HTTP and HTML
- Understanding Web sites and Web Browsers
- Minimum and Standard Requirements
- First HTML Program
- Text Layouts
- Headings
- Paragraphs
- Lists
- Quotations
HyperLinks
- Understanding URLs
- Absolute and Relative URLs
- Working with Anchors
Images
- Types of Images
- Adding Images to a Website
- Displaying Custom Icon – favicon
- Image Links
- Image Thumbnails
Tables
- Structure of a Table
- Header, Body and Footer
- Rows, Headings and Data
- Rowspan and Colspan
- Page Layout
Forms
- Simple Form
- Form Input Elements:
- Text, Number, Email, Date , Textarea
- Buttons
- Radio, Checkbox
- Select (Lists and Menus)
- File Fields
- Fieldset and Legend
- Form Validation properties
- Required, readonly, disabled, min, max, checked, selected
Setting Up Shopify
Digital-Marketing
Setting up Shopify Store
Digital-Marketing
How to Set-Up Shopify Store
- Learn the basics of setting up your Shopify store from scratch.
- Covers essential steps such as signing up, selecting a theme, and adding products.
- Stepbystep guidance to help you understand the initial setup process.
Shopify Dashboard
- How to SetUp & Access Shopify Admin Panel Get familiar with the Shopify dashboard and admin panel.
- Learn how to navigate through different sections of the admin panel.
- Understand the various features and tools available to manage your store efficiently.
Domain Management
- Understand the concept of a domain and its importance for your Shopify store.
- Learn how domains work and why having a custom domain is beneficial for branding and customer trust.
Shopify Domain Setup
Digital-Marketing
How to Add Domain in Shopify
- Stepbystep instructions on how to add a domain to your Shopify store.
- Covers both purchasing a new domain through Shopify and connecting an existing domain.
How to connect Domain to Shopify
- Detailed guide on connecting your domain to Shopify.
- Learn how to update DNS settings and verify domain ownership.
- Ensures your store is accessible through your custom domain.
Shopify Settings
Digital-Marketing
General Setting in Shopify
- Overview of the general settings available in Shopify.
- Learn how to configure basic settings such as store name, email, and address.
Shopify Location Settings
- Guide on managing multiple locations in Shopify.
- Learn how to add, edit, and manage different store locations.
Plans & Permission Setting in Shopify
- Understand the different plans available in Shopify and how to choose the right one.
- Learn how to manage user permissions and roles within your store.
Shopify Notification
Digital-Marketing
Setup Email & SMS notification in Shopify
- Learn how to set up email and SMS notifications for your store.
- Understand the importance of notifications and how to customize them for different events.
Shopify Languages
- How to Have Multiple Languages on Shopify Store
- Guide on enabling and managing multiple languages in your Shopify store.
- Learn how to translate your store’s content to cater to a wider audience.
How to Setup Checkout Setting in Shopify Store
- Stepbystep instructions on setting up the checkout process in Shopify.
- Learn how to configure different checkout options to enhance the customer experience.
Billing , Payment & Taxation Setup
Digital-Marketing
Shopify Payment Set up
- How to Set Your Payment Settings in Shopify
- Learn how to set up payment methods in Shopify.
- Understand the different payment options available and how to configure them.
Shopify Set up
- How to Setup Billing Process in Shopify
- Step by step guide on setting up the billing process in Shopify.
- Learn how to manage billing information and understand Shopify’s billing system.
- How to Set Up Shipment and Delivery Settings on Shopify
- Learn how to configure shipping and delivery settings in Shopify.
- Understand how to set shipping rates, delivery zones, and manage shipping carriers.
- How to Manage Policies and Legal Settings in Shopify
- Guide on setting up policies and legal settings in Shopify.
- Learn how to create policies such as privacy policy, refund policy, and terms of service.
Shopify Taxation
- How To Know About Taxes on Our Shopify Store
- Overview of how taxes work in Shopify.
- Learn how to set up and manage tax settings for your store.
Shopify Pricing Explained
- Plans, Fees & More
- Detailed explanation of Shopify’s pricing plans.
- Understand the different fees associated with running a Shopify store.
Razorpay Accounts on Shopify
Digital-Marketing
Complete Set
- Plans, Fees & More
- Detailed explanation of Shopify’s pricing plans.
- Understand the different fees associated with running a Shopify store.
How to Connect Razorpay on Shopify
- Step by step instructions on connecting Razorpay with Shopify.
- Learn how to configure Razorpay settings and manage transactions.
Creating Pages & Blogs in Shopify
Digital-Marketing
Shopify Set Up
- The Concept of Creating Pages in Shopify
- Learn how to create and manage pages in your Shopify store.
- Understand the different types of pages and their purposes.
How to add Contact us Page in Shopify
- Shopify Setup
- Step by step guide on adding a “Contact Us” page to your Shopify store.
- Learn how to customize the contact form and configure settings.
Shopify Blog
- How to Write a Blog Post
- Learn how to create and publish blog posts in Shopify.
- Understand the benefits of blogging for your store and how to optimize blog content.
Products and Collections
Digital-Marketing
Shopify Set Up
- How To Add Product on Shopify
- Detailed guide on adding products to your Shopify store.
- Learn how to enter product details, set prices, and manage inventory.
- How To Add a Variable Product on Your Website
- Step by step instructions on adding variable products with different options (e.g., sizes, colors).
- Learn how to manage product variations and stock levels.
Shopify Collection
- How to Set Up Collection Section
- Guide on creating and managing collections in Shopify.
- Learn how to group products into collections for better organization and navigation.
Shopify Themes and Apps
Digital-Marketing
Shopify Themes Customization
- Shopify Theme Guide
- Learn how to customize your Shopify theme to match your brand.
- Understand the different customization options and how to apply them.
What is Shopify Debut Theme
- Shopify Debut Theme Customization
- Overview of the Shopify Debut theme and its features.
- Learn how to customize the Debut theme for your store.
Introduction of Shopify Apps for Beginners
- Introduction to Shopify apps and their benefits.
- Learn how to find , install , and manage apps in your store.
How to Shopify theme to Brooklyn
- Step by step guide on changing your Shopify theme to the Brooklyn theme.
- Learn how to customize the Brooklyn theme for a unique look.
Store Customization & Management
Digital-Marketing
How to Set up Media Files in Shopify
- Learn how to manage media and files in Shopify.
- Understand how to upload, organize, and use media files in your store.
Creating Navigation Menu in Shopify
- Guide on creating and managing navigation menus in Shopify.
- Learn how to set up menus for better user navigation.
Shopify Logo
- Learn How to Add Shopify Logo
- Stepbystep instructions on adding a logo to your Shopify store.
Learn how to Customize & Position Your Logo
Digital-Marketing
Shopify Set up
- Making The Home Page Look Even Better in Shopify Learn how to enhance the appearance of your Shopify store’s home page.
- Understand different customization options to improve user experience.
The Concept of Preferences in Shopify
- Overview of the preferences settings in Shopify.
- Learn how to handle inventory transfers between locations.
Tapita Page Builder for Shopify
- Complete Guide
• Learn how to use the Tapita
Page Builder app to create
custom pages in Shopify.
• Stepbystep instructions on
setting up and using the app
How to Source Products on Shopify
- Guide on sourcing products for your Shopify store.
- Learn different techniques for finding and selecting products to sell.
Shopify Inventory Management
- Manage Your Inventory for Beginners
- Introduction to inventory management in Shopify.
- Learn how to track, update, and manage inventory levels.
Gift Cards in Shopify
- Learn how to set up gift cards in your Shopify store.
- Understand how to configure and manage gift card settings.
Shopify Set Up
- Create Gift Cards on Shopify
- Step by step guide on creating gift cards in Shopify.
- Learn how to customize giftc card designs and settings.
Growing Your Business
Digital-Marketing
Shopify Set Up
- How to Build a Sales Channel in Shopify
- Learn how to create and manage sales channels in Shopify.
- Understand different sales channels and how to leverage them for growth.
How to set Abondened CheckOuts
- Shopify Abandoned Cart Tutorial Step by step instructions on setting up abandoned cart recovery.
- Learn how to configure settings and send recovery emails to customers.
Shopify Set up
- How to Get Customer’s Data on Shopify Guide on collecting and managing customer data in Shopify.
- Learn how to use customer data for marketing and sales strategies.
How to Sell Digital Products on Shopify
- Learn how to set up and sell digital products in Shopify.
- Understand the process of configuring digital product settings and delivery.
How to Create & Set Up Shopify Discount
- Stepbystep guide on creating and managing discounts in Shopify.
- Learn how to set up different types of discounts and promotions.
- Shopify Analytics Walk
Search Engine Optimization (SEO)
Digital-Marketing training
Introduction
- Understand Search Engines & Google
- What is SEO?
- Introduction to SERP
- What are search engines?
- How search engines work Major functions of a search engine
Keyword Search
- Rank your Website using UberSuggest Tool
- Introduction to Uber Suggest Uber Suggest Paid vs Free Uber Suggest SEO Tool
- Website Audit Report in Uber Suggest Site Audit UberSuggest
- How to Track Keywords Ranking Track Keywords Rank in Ubersuggest
- SEO opportunities in Uber Sugges
- Finding Competitors Keywords In Uber Suggest
- How to Use Keyword Lists in Uber Suggest Combined Keywords List
- How to use Keyword Visualization tool Keyword Visualization
- How to find Perfect Keywords ?
- Keyword Research in Uber Suggest
- Competitors Traffic Research in Ubersuggest Competitor Research
- How to Generate AI Based Content in UberSuggest
- How to Create Backlink Report in Uber Suggest Create New Backlinks Uber
- Keyword Research Fundamentals for Ecommerce Website
ON - Page SEO
Keyword Research
- Understanding the importance of keyword research.
- Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs)
- Identifying primary and secondary keywords.
- Longtail keywords and their significance.
Contents Optimization
- Writing high quality , engaging content.
- Keyword placement and density.
- Using synonyms and LSI (Latent Semantic Indexing) keywords.
- Creating compelling headlines and meta descriptions.
Title Tags
- Importance of title tags for SEO.
- Best practices for writing effective title tags.
- Character limits and keyword placement.
Meta Description
- Role of meta descriptions in SEO.
- Tips for writing persuasive meta descriptions.
- Including keywords and maintaining character limits.
Header Tags (H1, H2, H3… etc. )
- Structuring content with header tags.
- Best practices for using H1, H2, H3 tags.
- Improving readability and SEO through proper header tag use.
URL Structure
- Importance of SEOfriendly URLs.
- Best practices for creating clean and concise URLs.
- Including keywords in URLs.
Internal Linking
- Benefits of internal linking for SEO.
- Strategies for effective internal linking.
- Using anchor text correctly.
Image Optimization
- Importance of optimizing images for SEO.
- Using alt tags effectively.
- Reducing image file size for faster loading times.
- Choosing the right image formats.
Mobile Friendliness
- Importance of mobilefriendly websites for SEO.
- Best practices for mobile optimization.
- Using responsive design.
User Experience
- Role of UX in onpage SEO.
- Improving site navigation and usability.
- Ensuring fast loading times and engaging content.
Introduction of E-Commerce SEO
- Difference Between Ecommerce & Normal SEO
- How to do OnPage SEO of Category Pages in Ecommerce Website SEO
- How to Setup Schema Markup for ECommerce Category Page ECommerce SEO
- How to do the SEO of Product Pages Product Page SEO Ecommerce SEO
- How to use ItemList Schema in Ecommerce Website
- How to Implement Product Schema on Product Pages
- How to Create Robots.txt file for Ecommerce Website
- How to create Sitemaps for Ecommerce Website
OFF - Page SEO
Backlinks Building
- Importance of backlinks for SEO.
- Strategies for acquiring high quality backlinks.
- Guest blogging, outreach , and broken link building.
Social Media Engagement
- Role of social media in Off Page SEO.
- Best practices for promoting content on social media.
- Engaging with followers and building a social media presence.
Influencer Outreach
- Benefits of influencer marketing for SEO.
- Identifying and reaching out to relevant influencers.
- Building relationships with influencers.
Content Marketing
- Importance of content marketing for offpage SEO.
- Creating shareable and linkworthy content.
- Promoting content through various channels.
Local SEO
- Importance of local SEO for businesses.
- Optimizing Google My Business listing.
- Building local citations and getting reviews. ls.
Fourm and Community
- Participating in forums and online communities.
- Sharing expertise and building authority.
- Including links back to your website.
Directory Submission
- Importance of directory submissions for offpage SEO.
- Identifying highquality directories.
- Submitting business information to directories
Press Releases
- Role of press releases in Off Page SEO.
- Writing and distributing press releases.
- Building relationships with media outlets.
Technical - Page SEO
Site Speed Optimization
- Importance of site speed for SEO.
- Tools for measuring site speed (Google PageSpeed Insights, GTmetrix).
- Techniques for improving site speed (caching, minifying CSS/JS, optimizing images).
XML Sitemaps
- Role of XML sitemaps in SEO.
- Creating and submitting an XML sitemap to search engines.
- Keeping the sitemap updated.
Robots.txt.files
- Understanding the purpose of the robots.txt file.
- Best practices for configuring the robots.txt file.
- Blocking and allowing specific web crawlers.
HTTPS & SSL
- Importance of HTTPS for SEO.
- Implementing SSL certificates.
- Ensuring all site elements are served securely.
Structured data & Schema Markup
- Role of structured data in SEO.
- Implementing schema markup.
- Using tools to validate structured data
Canonicalization
- Understanding canonical tags.
- Using canonical tags to prevent duplicate content issues.
- Best practices for implementing canonical tags.
301 Redirects
- Importance of 301 redirects in SEO.
- Setting up and managing 301 redirects.
- Using redirects to maintain SEO value.
Crawlability & Indexability
- Ensuring your site is crawlable by search engines.
- Identifying and fixing crawl errors.
- Using tools like Google Search Console.
MobileFirst Indexing
- Understanding mobilefirst indexing.
- Ensuring your site is optimized for mobile users.
- Best practices for mobilefirst indexing.
Video Marketing (Video Editing )
DIGITAL MARKETING COURSES
Introduction
- Understanding the Concept of HTTP and HTML
- Understanding Web sites and Web Browsers
- Minimum and Standard Requirements
- First HTML Program
- Text Layouts
- Headings
- Paragraphs
- Lists
- Quotations
Touring Abobe Premier Pro Creative Cloud
- Getting started
- Nonlinear editing in Adobe Premiere Pro
- Expanding the workflow
- Touring the Adobe Premiere Pro workspace
Setting Up Project
- Getting started
- Setting up a project
- Setting up a sequence
Importing Media
- Getting started
- Importing assets
- Working with the Media Browser
- Importing images
- The media cache
Organizing Media
- Getting started
- The Project panels
- Working with bins
- Organizing media with content analysis
- Monitoring footage
- Modifying clips
Essentials of Video Editing
- Getting started
- Using the Source Monitor
- Navigating the Timeline
- Essential editing commands
Working with Clips & Makers
- Getting started
- Program Monitor controls
- Controlling resolution
- Using markers
- Using Sync Lock and Track Lock
- Finding gaps in the Timeline
- Selecting clips
- Moving clips
- Extracting and deleting segments.
Adding Transaction
- Getting started
- What are transitions?
- Edit points and handles
- Adding video transitions
- Using A/B mode to finetune a transition
- Adding audio transitions
Advance Editing Techniques
- Getting started
- Fourpoint editing
- Retiming clips
- Replacing clips and footage
- Nesting sequences
- Regular trimming
- Advanced trimming
- Trimming in the Program Monitor
Putting Clips in Motion
- Getting started
- Adjusting the Motion effect
- Changing clip position, size, and rotation
- Working with keyframe interpolation
- Using other motion related effects.
Multi Camera Editing
- Getting started
- The multicamera processes
- Creating a multicamera sequence
- Switching multiple cameras
- Finalizing multicamera editing
Editing & Mixing Audio
- Getting started
- Setting up the interface to work with audio
- Examining audio characteristics
- Adjusting audio volume
- Creating a split edit
- Adjusting audio levels for a clip.
Sweetening Sound
- Getting started
- Sweetening sound with audio effects
- Adjusting EQ
- Applying effects in the Audio Track Mixer
• Cleaning up noisy audio
Adding Effects
- Getting started
- Working with effects
- Keyframing effects
- Effects presets
- Frequently used effects.
Colour Correction & Grading
- Getting started
- Colour oriented workflow
- An overview of colour oriented effects
- Fixing exposure problems
- Fixing colour balance
- Special colour effects
- Creating a look
Exploring Compositing Techniques
- Getting started
- What is an alpha channel ?
- Making compositing part of your projects
- Working with the Opacity effect
- Working with alpha channel transparencies
- Colour keying a greenscreen shot
- Using mattes
Creating Titles
- Getting started
- An overview of the Tatler window
- Video typography essentials
- Creating titles
- Stylizing text
- Working with shapes and logos
- Making text roll and crawl
Social Media Marketing
DIGITAL MARKETING training in west delhi
Introduction
- What is Social Media?
- Understanding the existing Social Media paradigms & psychology
- How social media marketing is different than others Forms of Internet marketing
Facebook Marketing
- Facebook marketing
- Understanding Facebook marketing
- Creating Facebook page
- Uploading contacts for invitation
- Working of business manager
- Increasing fans on fan page
- How to do marketing on fan page
- Fan engagement
- Facebook advertising
- Creating ad manager
- Best practices for Facebook advertising
- Understanding Facebook best practices
- Understanding ads manager
- Creating Facebook advertising campaign
- Targeting in ad campaign
Linkedln
- What is LinkedIn?
- Understanding Linkedin groups
- How to do marketing on LinkedIn groups
- Linkedin advertising & it’s best practices
- Adv on linkedIn Display vs text
- Understanding Twitter
- Advertising on Twitter
- Creating campaigns
- What is Instagram ?
- Understanding Instagram Company profile vs Individual profiles
- Understanding Instagram groups
- How to do marketing on Instagram groups
- Instagram advertising & it’s best practices
- Instagram publishing Company pages
- Adv on Instagram Display vs text
- What is Pinterest ?
- Understanding Pinterest Company profile vs Individual profiles
- Pinterest advertising & it’s best practices
- What are Pinterest keywords
- Keyword research tool
- Pinterest optimization
E-mail Marketing
- What is email marketing ?
- How email works ?
- Challenges faced in sending bulk emails
- How to over come these challenges ?
- Types of email marketing Optin & bulk emailing
- What is optin email marketing?
Mail Chimp
- Setting up email marketing account
- Best platforms to do optin email marketing
- Creating a mailer
Active Campaign
- Setting up signup form
- Integration with our website
- Understanding and creating automated campaigns
You Tube Marketing
- Using youtube for business
- Developing youtube video marketing
- Understanding types of video ads
YOUTUBE Ads
- Strategy Bringing visitors from Youtube videos to your website
- Creating Video campaign
- Targeting Options
- Youtube analytics
Youtube SEO
- DESCRIPTION OPTIMISATION
- KEYWORDS RESEARCH
- HEADLINE OPTIMISATION
- CREATING TIMESTAMP
Introduction of Quora Ads
- How to Install Quora Base Pixel on Website Quora Pixel Installation
- How to Setup Lead Event Quora Pixel on website Setting Quora Conversions
- Audiences in Quora Ads How to Create Audiences in Quora Ads
- How to Create Lead Generation Campaign in Quora Quora Lead Gen Campaigns
- All Quora Bidding Strategies Explained How to Select Bidding Strategies
- Tips for Creating Quora Ad sets & Campaign in Quora Ads Quora Ads Structure
- Promote your Quora Answers using Quora Ads Quora Promoted Answers
- How to Create List Match Audiences in Quora Ads
- Different Attribution Models in Quora Ads
WHATSAPP Marketing
- How to Get Whatsapp API
- How to send 1000+ Promotional Messages using Whatsapp API + AiSensy
- Now playing
- How to Broadcast and Retarget Whatsapp Messages using AiSensy
- How to Get Official WhatApp Green Tick Whatsapp Marketing Course
- Create a Powerful WhatsApp Chatbot in Just 15 Minutes with AiSensy Whatsapp Chatbot
- How to run Click to Whatsapp Ads in 10 Mints using AiSensy
- How to Create Automated Flows for Ecommerce Events using Whatsapp API
Google Ads
DIGITAL MARKETING training in west delhi
Keyword Research
- Difference Between Keywords And Search Queries
- Type Of Keyword And Which One Is Best To Use
- How To Use Keyword Planner To Predict CPL (Cost Per Lead)
- Use Negative Keyword And Remove Bullshit My Years Of Experience In 5 Min
Budget and Bidding
- Bidding strategies, which one to choose
Creating Killer ad, that Grabs Attention
- Fundamentals of Ads
- Headlines (Super most Imp)
- Adding description
- Dynamic insertion (little known secrets)
- Calls only ads
Lets do Practical Works
- Tracking calls as a conversion
- Lead form as a conversion
- Creating and publishing a campaign
- Creating calls only ads
- Deselect unwanted audience (don’t ignore)
- Deselect location
- Helpful dashboard shortcuts
- Basic terms need to be mastered
Ranking on Top Secrets
- Ad ranking
- Factor depending upon quality score
- Improve CTR
- See your quality score
Master Optimizing Secrets
- Optimization
- Auction
Affiliate Marketing
- Niche selection
- Selecting products
- Seed word research
- Blog optimization
- Setting up amazon associate account
- Integration with your blog
- Using social media channels
- Content generation
